Have you ever seen those Internet videos that automatically load the next video in sequence without you having to lift a finger? Well, what you experienced was a video playlist. Video playlists enable you to show one video after another to your visitors and viewers in a sequence that you determine without them having to do anything.

An Ideal Scenario:

1. A new visitor arrives at your web page.

2. They notice you have an embedded video and decide to watch it.

3. They end up spending more time at your web page because of the video.

4. They notice that the first video is followed by a second video automatically.

5. Your visitor stays for the next video in the playlist, and so on.

6. Search engines record the amount of time your visitor spends on your web pages.

7. They also factor the amount of time into their page ranking of your web page.

8. Consequently, web pages with videos often rise faster and higher in rank.

9. This results in more free traffic to your web pages with videos.

10. All things remaining equal, the entire cycle repeats itself.

 

Video Playlists and “Scalability”:

There is another very practical reason for embedding video playlist players, and it actually has more to do with “scalability” than anything else.

If, for example, you have ever uploaded a large video file to an Internet video site, you already know that it can take a very long time to upload. But it can also take a long time to download that file when your visitors are watching it. Even worse, long videos can bog down servers very quickly. That’s why most video sites will not accept videos that are longer than ten minutes.

 

Video Playlists are Great for Training Videos:

Let’s say you have an hour-long series of training videos that you want to upload. You can upload the segments and link them together as a video playlist. Then your visitors will be able to see the entire hour-long training.

The end result will basically be the same as if they saw it as one hour-long video, of course, because the playlist serves up the next video as needed in the sequence automatically.

Incidentally, it is worth noting that “How To” and training videos are among the most popular videos on the Internet, and playlists are a great way to deliver them.

So as you can see, video playlists provide a great solution for the “scalability” issue. Suddenly, the possibilities are unlimited in terms of duration of the video content that you can deliver to your visitors. Better still, they can enjoy all of it without having to click to another page to see the next video.

 

Added Bonus:

If you made your playlist “embeddable,” your visitors can even embed it into the HTML code of their own web pages. Of course, this ultimately means even more free traffic for you. The Internet video hosting sites where your videos are located also like it when you make your videos and playlists embeddable, because this ultimately means more traffic for them as well.

 

Video Playlist Tutorial:

Click HERE for a step-by-step demonstration of how you can create your own video playlist and embed it into the HTML code of your own web pages. (For your convenience, the link will open a new page. Therefore, this page will remain open. Simply close the new page when you are done watching the tutorial, and you will still be right here.)

 

In Summary:

Web pages with embedded videos seem to skyrocket in the search engine listings. By embedding video playlists into your web pages, you can increase the duration of time that your visitors stay at your web pages. A single video may keep your visitor’s interest for ten minutes. But a playlist can remove the ten-minute time constraint, because you can usually make it as long as you need it to be. As your viewers watch one video after another, the search engines also take note. Consequently, longer visits can result in higher page rankings and even more free search engine traffic for you!

 

By: Damien Jordan

About the Author:

There’s something a little sneaky about video marketing. This method that currently has so much impact in the online world has the ability to come off more like entertainment than a form of advertising, but it works! How many marketing methods are truly able to pull this off? As the ultimate tool to connect with customers in a unique and creative way, video marketing has proven to be a powerhouse when it comes to increasing traffic and the all important return-on-investment.

Perhaps you have never considered video marketing for yourself or have just thought the method was out of your league; now may be the right time to try your hand at something that is producing massive results for IMers-both the veterans and the newbies.

The popularity of video is evident in YouTube video traffic numbers alone. More than 1,000,000 videos are viewed on YouTube each and every day. The amount of time people spend watching these videos is significant, and it you may be easier than you think to get your videos viewed by your target market.

In addition to the sheer traffic videos attract, another benefit to video marketing is its cost effectiveness and ease-of-use once you get the hang of it. You also have the freedom to make the kind of video you want to make. You can go all out and do something very wild and crazy and creative to get the attention of viewers, or you can produce videos that are information-packed and provide an educational service to your customers. The choice is yours, but ultimately the purpose of video marketing is the same as the purpose of blogs, articles and advertisements: TRAFFIC.

With your videos, you are essentially establishing a connection with potential customers, giving them a taste of who you are and what your business is all about. Many marketers believe it’s much easier to create such a connection through video rather than through the written word or even a flashy advertisement. The reason? Today’s customers are very visual, and they like to be entertained, which is why videos fit the bill quite nicely.

Where do you begin with video marketing?

If you are trying to get your video marketing efforts off the ground, you may find it helpful to go with a system to help you step-by-step. Traffic Geyser is one program that guides you through the process involved in the creation, distribution and promotion of your videos. It can be of great benefit to have all you need for your video marketing efforts through one easy-to-use site and system.

However, if such a program isn’t in your budget, it is also possible to find what you need online quite often for free. From video marketing tips and strategies to free tools to help you create and distribute your videos, some solid research will help you to come up with what you need to use video marketing effectively.

While for some marketers the video creation process is most challenging, for others it is coming up with ideas and a purpose for the actual video that provides a stumbling block. If you are stumped for ideas when it comes to your videos, consider some of these:

- Pump up your customer list by offering free informational videos in exchange for their contact info.

- Use videos to provide buzz and excitement for a specific product launch.

- Produce videos that can add value to your site with an educational video series or another way to provide a service to your site visitors.

- Help your visitors get to know who you are through introducing yourself in a video.

- Pitch your product or service with a creative video or two.

Even if video marketing is foreign territory, don’t let the unknown intimidate you. The sky’s the limit when it comes to increasing your traffic potential and sales using video. Even a newbie to the IM world can develop a video of worth to potential customers. Now is the time to get involved in this video marketing wave. If you don’t, someone else will, and they may just take your customers.

By: Matthew Bredel

About the Author:

Marketing Strategies